Green Party presidential candidate Jill Stein spoke with Social Media Chimps about social media’s impact and potential in the 2012 elections after an Occupy Wall Street rally against student loan debt in Manhattan’s Union Square on April 25, 2012.
Social media toolkit
Social Media Toolkit
The buzz is building, but we need all hands on deck to really break through the noise in the coming days. If you’re reading this, you know how important social media is and we hope you’ll follow the recommendations below to help with the campaign’s visibility and make sure the people’s voice is heard in 2012!
(Note: This is an extremely condensed guide to using social media for campaign advocacy. The tactics and opportunities available at your fingertips are uncountable and increasing daily. We encourage you to refer to the resources we recommend below and experiment until you find what works for you and your online network.)
1. Make sure you’re connected to us!
○ Facebook http://www.facebook.com/drjillstein
○ Twitter http://twitter.com/jillstein2012
2. Support key messages.
Green New Deal. Green New Deal. Green New Deal. Talk about any and every bit of this emergency four part program of specific solutions for moving America quickly out of crisis into the secure green future. Copy and paste bits of it into social media status updates, use the PDF image on our site as a graphic, and encourage people to learn more about the Green New Deal.
- The US is in crisis. It’s time to transition to a new #green economy. It’s time for a #GreenNewDeal. http://bit.ly/PtTrhv
- The #GreenNewDeal will make the US sustainable, healthy & just. Is that a future you’d like? http://bit.ly/PtTrhv PLS RT
- A #GreenNewDeal will restore our democracy by ending corporate personhood. http://bit.ly/PtTrhv Like? PLS RT
- Everyone willing & able to work has the right to a job at a living wage. We need the #GreenNewDeal http://bit.ly/PtTrhv
Here are other messages that have been working well:
- Help your followers find the candidates that truly reflect their values! Share the quiz! http://www.isidewith.com/ PLS RT
- Make your vote count: #VoteGreen http://bit.ly/PtTrhv
- Stand and be counted, be seen, #VoteGreen http://bit.ly/PtTrhv
- The 2 party system is not serving the 99%. Let’s make history & get a new party in the #Whitehouse. #VoteGreen #OWS PLS RT
- “The politics of fear has brought us everything we were afraid of.” @JillStein2012 #VoteGreen #VoteYourValues
- “To vote for either Wall-Street-backed candidate, that is the definition of throwing away your vote.” @JillStein2012 #VoteGreen
- MUST SEE! Why you don’t even know that a #Presidential candidate was arrested recently ow.ly/ez0Nc #Occupy PLS RT
- Choosing the lesser of two evils keeps things exactly as they are. #VoteYourValues #VoteGreen @JillStein2012
3. Follow best practices.
- Post photos and video content often. Check out our YouTube and Facebook pages for multimedia to share.
- Tag users whenever appropriate. Likewise, use hashtags (but, not too many).
- Keep it brief. Twitter only allows 140 characters, try to not go much longer on other platforms. Videos are typically best if they’re 1-3 minutes. Blog posts are best at 300-600 words. People have extremely short attention spans these days, so get to the point as quickly as possible.
- Be human. It’s called social media because it’s supposed to be social. Be conversational, ask questions, respond to comments – act like you’re in a room with these people.
- Include a Call-to-Action. Ask a question, urge liking, sharing, re-tweeting. If it’s relevant, include a hyperlink (shorten using a service like bitly).
4. Seek out new allies.
If you already 100,000 followers on Twitter, kudos! But, for most of us, we need to constantly seek out new allies and build our networks. Don’t expect them to find you, you need to find them. How? Here are a few ideas:
- Do keyword searches. For example: “progressive online influencers,” “best green twitter accounts,” etc.
- Look at who’s following people you follow and who they follow. Did that make sense? Essentially, it’s examining existing networks to find allies of allies.
- Search relevant hashtags to see who’s using them.
- Find relevant bloggers, comment on their posts, and connect with them on social media.
5. Write great content.
Whether it’s a 100 character tweet or a 500 word blog, make every letter count. Try to be clever, persuasive, positive, inspiring, anything to stand out (within respectful reason). Also, watch your grammar and spelling.
6. Integrate Channels and Communications.
To be most effective, social media should be a part of all communications. Prepped tweets in emails and blog posts; links to profile pages in email signatures; URLs on brochures and fliers. Remind people every chance you get that they should join you online.
Once you’ve made a lot of connections, organize! The number of ways you can come together as a collective force for good – both online and offline – are endless. Identify a goal (raise awareness, gather signatures, raise money, etc), create a strategy for reaching it, delegate tasks to interested allies, execute, celebrate your success. Clearly, there’s a lot more involved in organizing using social media, so we encourage you to use the resources below to learn more.
Good luck and thanks for your help!
RESOURCES FOR FURTHER LEARNING:
- 17 Social Media Cheat Sheets – http://bit.ly/RXkN4l
- ePolitics: Dissecting the Craft of Online Political Advocacy –http://www.epolitics.com
- Social Media, Advocacy and Policy (great Pinterest account) –http://pinterest.com/drdigipol/social-media-advocacy-and-politics/
- Ten Ways Social Media Can Improve Campaign Engagement and Reinvigorate American Democracy –http://www.brookings.edu/research/opinions/2011/06/28-social-media-west
- Online Organizing 2.0 – http://www.organizing20.org/
- Journal of New Organizing – http://neworganizing.com/
- Green Party of the US Organizing Tools –http://www.gp.org/organize/index.php
- Jill Stein for President Organizing Tools –http://www.jillstein.org/organizing_toolkit
Green Social Media And Activism Toolkit; via A Green Road
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