Limbaugh’s repulsive and misogynistic insults cost him dearly. A leaked memo from his distributor, Premiere Networks, revealed that he lost more than 140 advertisers as a result of his rancid ranting. And the exodus didn’t end with Limbaugh. The same advertisers also requested that their ads be removed from other right-wing programs including Sean Hannity, Glenn Beck and Michael Savage.
And It Gets Even Worse
Exacerbating these problems, Limbaugh has also lost favor with some of the top affiliates in the country. His show has been dropped from WABC in New York, WRKO in Boston and KFI in Los Angeles. In desperation, he switched to some weaker stations in those and other markets just to have a presence on air.
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It remains to be seen whether iHeartCommunications will manage to stay afloat. But even if it does, they will have to make severe cuts in order to service their crushing debt. That means that Limbaugh, Hannity, et al, will either have to agree to renegotiate their contracts downward or say goodbye to their audience. They may still survive online, but they should ask Glenn Beck whether that’s a viable option. Since losing his Fox News megaphone he has been bleeding cash and his public awareness has shrunk to near irrelevance. So that’s good news all around. And maybe we should send Donald Trump a thank you note.