It was amid these intersections between left and right that the American neo-Nazi Richard Spencer created the alt-right movement and took over the paleo-conservative National Policy Institute. Seeing himself as a pioneering “hipster-whisperer,” Spencer gave old white nationalism a makeover by deploying the same tropes composed by the aforementioned leftists, radicals and liberals.
He argued for white identitarianism, assuring people like Bouteldja’s indigènes a certain place within the anti-liberal ethnocentric reconfiguration of the world. He asserted that unassimilated Muslims pose an essential threat to superior European values and wrote that “Slavoj Žižek is my favorite leftist. He has more to teach the alt-right than a million American conservative douches.” He also openly supported Putin’s Russia and used anti-imperialist rhetoric to advocate “multipolar” Euroscepticism. Spencer’s alt-right was thus placed at the intersection of illiberal sentiment while paradoxically deploying the usual universalist reversals to encourage disgruntled liberals to join in.
Generating a quasi-mass movement through internet memes, message boards and podcasts that produced networks with other traditionalists, white supremacists, Men’s Rights activists and neo-reactionaries from Silicon Valley, Spencer led his constituents into a hegemonic bloc with Trump supporters, suffusing extreme-right populism with a new fascist synthesis. Using Trump as a figurehead, Spencer centralized the basics of fascism within the US far right while encouraging people to appreciate left-right syncretic understandings. Though Trump appeared to turn against the alt-right, it would appear he has only normalized much of it.
Trump’s chief strategist, Breitbart founder Stephen Bannon, endorses Catholic traditionalism developed in relation to the thought of fascists like Julius Evola and Alexander Dugin. Together with his admission of a Leninist desire for revolution, Bannon’s ideology bears the markings of a “revolutionary traditionalism” that would feel at home on Stormfront. Other Trump affiliates are linked to the white nationalist Tanton Network.