While it’s unclear what effect the corporate snubs will have on the NRA, they have given the nascent #BoycottNRA a string of rapid, prominent victories and exposed vulnerabilities in a gun rights lobby that had seemed untouchable before 17 people — most of them students — were gunned down last week at Marjory Stoneman Douglas High School in Parkland, Fla.
The NRA claims 5 million members and takes in tens of millions of dollars each year through supporters, which it uses to fight gun regulations in the name of the U.S. Constitution, which guarantees Americans the right to bear arms.
The group has faced public anger before — after the massacre of schoolchildren at Sandy Hook Elementary in 2012, for example. But it has always fought back against pushes for new gun laws, and efforts to significantly restrict firearms inevitably die out as public fury over the shootings ebbs.
But outrage over the Parkland shooting — sustained in part by politically active teenagers who survived the massacre — has shown no signs of fading. Police say a former student killed 17 people with a legally purchased semiautomatic rifle, one of at least 10 guns he owned.