When the 1,200-hectare El Humoso farm was finally won in 1991 – awarded to the village by the regional government following a decade of relentless occupations, strikes and appeals – cultivation began. The new Marinaleda co-operative selected crops that would need the greatest amount of human labour, to create as much work as possible. In addition to the ubiquitous olives and the oil-processing factory, they planted peppers of various kinds, artichokes, fava beans, green beans, broccoli: crops that could be processed, canned, and jarred, to justify the creation of a processing factory that provided a secondary industry back in the village, and thus more employment. “Our aim was not to create profit, but jobs,” Sánchez Gordillo explained to me. This philosophy runs directly counter to the late-capitalist emphasis on “efficiency” – a word that has been elevated to almost holy status in the neoliberal lexicon, but in reality has become a shameful euphemism for the sacrifice of human dignity at the altar of share prices.
Sánchez Gordillo once suggested to me that the aristocratic family of the House of Alba could invest its vast riches (from shares in banks and power companies to multimillion-euro agricultural subsidies for its vast tracts of land) to create jobs, but had never shown any interest in doing so. “We believe the land should belong to the community that works it, and not in the dead hands of the nobility.” That’s why the big landowners planted wheat, he explained – wheat could be harvested with a machine, overseen by a few labourers; in Marinaleda, crops like artichokes and tomatoes were chosen precisely because they needed lots of labour. Why, the logic runs, should “efficiency” be the most important value in society, to the detriment of human life?
The town co-operative does not distribute profits: any surplus is reinvested to create more jobs. Everyone in the co-op earns the same salary, €47 (£40) a day for six and a half hours of work: it may not sound like a lot, but it’s more than double the Spanish minimum wage. Participation in decisions about what crops to farm, and when, is encouraged, and often forms the focus of the village’s general assemblies – in this respect, being a cooperativista means being an important part of the functioning of the pueblo as a whole. Where once the day labourers of Andalusia were politically and socially marginalised by their lack of an economic stake in their pueblo, they are now – at least in Marinaleda – called upon to lead the way. Non-co-operativists are by no means excluded from involvement in the town’s political, social and cultural life – it’s more that if you are a part of the co-operative, you can’t avoid being swept up in local activities outside the confines of the working day.
Private enterprise is permitted in the village – perhaps more importantly, it is still an accepted part of life. As with the seven privately owned bars and cafés in the village (the Sindicato bar is owned by the union), if you wanted to open a pizzeria or a little family business of any kind, no one would stand in your way. But if a hypothetical head of regional development and franchising for, say, Carrefour, or Starbucks, with a vicious sense of humour and a masochistic streak, decided this small village was the perfect spot to expand operations, well – they wouldn’t get very far. “We just wouldn’t allow it,” Sánchez Gordillo told me bluntly.