Automakers Try Hard To NOT Sell Electric Cars
Aside from giving me wicked cognitive dissonance via the completely incorrect claim that consumers don’t want electric cars, the insidious thing is that these automakers have hardly used traditional means of drumming up demand — aka advertising — to try to persuade buyers to want their electric cars.
Automakers have huge advertising budgets. Last I heard, the industry spends more money on advertising than any other industry in the US or worldwide. The automakers push SUVs and pickup trucks on you incessantly. They want to convince you to buy non-electric gas guzzlers. Yet, a new study from the Northeast States for Coordinated Air Use Management (NESCAUM) (NESCAUM) indicates that “six major automakers in the U.S. (General Motors, Ford, Toyota, Nissan, Volkswagen, and FiatChrysler) are spending almost nothing to advertise their electric vehicles,” as the Sierra Club summarizes it.
Most dealers don’t even have ONE salesperson who is a dedicated EV vehicle salesperson. Many sales people will try to switch people to fossil fuel cars even if they come in asking about EV’s, since the PROFIT for dealers is much higher on them.
Most dealers are not putting resources, training, marketing or time into selling EV’s, since their return on these vehicles is so low as far as maintenance and repairs.