Can Tesla Crack The Truck Market With An Electric Pickup Truck? | CleanTechnica
Nevertheless, sales numbers tell the tale. “The Tundra is a great truck,” BI writes, “but in 2017 Toyota sold just over 115,000 in the US, while Ford sold almost 900,000 F-150s.” Between Chevy and GM, General Motors sold just as many pickups. Chrysler moved nearly 600,000 of its Ram 1500’s. Clearly, real pickup truck owners have turned their noses up at the thought of driving a Tundra.
BI says a Tesla pickup will face the same uphill struggle for market share as Toyota. In fact, it claims, the California (and Nevada) company will only find buyers at the top of the price range where people are willing to spend $100,000 or more just to park something different in the driveway.
That’s exactly what people said about the Model S and the Model X. But the success of the Model 3 has proven them all wrong. People continue to underestimate Tesla. As EV fans, we believe an electric pickup from Tesla would deal a crippling blow to the Big 2½, which rely on pickup trucks to stay afloat. Laissez les bon temps roulez!
AGR – The truck monopoly relies on good ol boy networking to keep their profit margins healthy. But in terms of this age of transformation, that ‘network’ is obsolete, dying and decaying. But the Big 3 don’t realize it yet.
Disrupting electric vehicles like the Tesla will take over the Big 3 monopoly. Once an EV pickup is introduced, it will eventually take over the market. If the Big 3 don’t put out an EV pickup, Tesla will, and it will dominate all sectors of the EV market.
The Big 3 killed electric vehicle and electric pickups multiple times, but this time around is different.