Army blames strong economy for missing recruiting goal – ABC News
What’s behind the shortfall? “A strong economy, and a lower propensity among the population of 17- to 24-year-olds to enlist are challenges we face,” said Minitrez.
“Only 1 in 4 [of the] 17- to 24-year-olds in the nation are actually qualified to enlist, and of those, only 1 in 8 have a propensity to enlist,” said the Army spokesman. “All of those factors make for a difficult recruiting environment.”
Senior Army leaders responsible for personnel management and recruiting told the Associated Press that the failure to reach this year’s recruiting goal will lead to changes in how the Army focuses its recruiting.
They said there will be a greater focus on social media and more recruiter contacts with video game competitions.