Say goodnight to net neutrality as AT&T just rolled out ‘internet fast lanes’
AT&T sent out some texts to their customers explaining how they are “expanding” their sponsored data program to allow other companies to “sponsor” data. What’s important about this is that their “sponsored” data plan means that companies will pay AT&T in order to have their content streamed on AT&T customers’ devices without hitting against their data plans. As BGR rightly points out, this is the promotion of internet “fast lanes” by almost any definition.
As of right now, the only three services using AT&T’s sponsored data program are DirecTV, UVerse, and Fullscreen. By a huge coincidence, those are three video services owned by AT&T. “Now your plan includes sponsored data. This means, for example, that customers who have DirecTV or U-verse TV can now stream movies and shows … without it counting against their plan data,” AT&T told customers in a text message earlier today.