Organic Consumers Association Wins on Motion to Dismiss in Case Against Unilever-Owned Ben & Jerry’s for Deceptive Marketing Claims
“We are pleased that the court agrees that Ben & Jerry’s can be held accountable for the claims it makes about its products, and how the production of those products impacts animal welfare and the environment,” said Ronnie Cummins, OCA’s international director. “This is a major victory for millions of consumers who have been deceived by Ben & Jerry’s marketing claims.”
OCA sued Ben & Jerry’s for the deceptive labeling, marketing and sale of its ice cream products as humanely sourced and environmentally responsible, despite the fact that ingredients are sourced from typical factory dairy farms and some of the products contain traces of glyphosate, an environmentally harmful biocide and the key active ingredient in Monsanto’s Roundup® weedkiller.
In its ruling, the court agreed that consumers may have been misled by Ben & Jerry’s environmental responsibility statements into believing that the company’s ice cream products would be free of glyphosate.