Tucker Carlson might not survive at Fox News — here’s why – Alternet.org
Here’s the thing about the television business: Ratings are great, but they’re also worthless if you can’t monetize them. What’s the point of having an audience of 3 million viewers, as Carlson often does, if Fox News can’t turn that into revenue by selling advertising airtime on his show at a premium? If advertisers are fleeing and the channel’s sales team can’t fill the ad spots, Fox News is losing money. And if the channel has to offer deep discounts in order to land new advertisers willing to appears on Carlson’s show, Fox News is effectively losing money.
The company can certainly shoulder that load for a week or so. But in terms of it becoming a permanent situation, why would Rupert Murdoch’s media company want to treat Carlson’s show as a charity, when a different host would likely be able to bring back all those advertisers?
Indeed, Carlson is easily replaceable. The irony is, he only has a primetime job because Fox pushed out O’Reilly and handed Carlson the 8 PM time slot. He suffered a slight drop-off from O’Reilly’s ratings, but basically Fox News can replace Carlson with another host, and roughly 3 million people will tune in.