The Mystery Of Tesla Model 3 Demand | CleanTechnica
This is a vicious cycle the auto industry has chosen to go into, and it did so with free will. If you enter a vicious cycle, there is a point of no return, and I believe its already too late for some of the large automakers to stay independent, solvent, and profitable in the future. Some of the German automakers will first cooperate, which is happening already today between, for instance, BMW and Daimler. Later, they may build more merged departments while shrinking in business and laying off people. Eventually, they will move fully together with one management keeping the different brands.
All German automakers without exception are between 3 and 10 years behind Tesla in core areas of BEV research and development, and their latest strategic decisions don’t make me confident that they have seen it coming or that their ability to assess the current situation and conclude on the right step forward has improved. Panic should be swirling around, but, and this is the bad news, it isn’t. Feel free to call me a fatalist — I prefer to call myself a realist.
The time is over when an electric vehicle’s growth should be compared to the growth of other electric vehicles. It does not matter and never did if one BEV sells better than another. Those graphs become pretty boring anyway, as the Model 3 dominates the statistics by a large margin. Everybody believing that this is a one-time effect should remember that not even all markets have received the Model 3 yet, the Model Y is likely going to be more successful, the Tesla Pickup is coming, and Tesla will not ever stop engineering, building, and innovating. It’s a demonstration of superiority and technical lead above all others, but also a demonstration of how the company conquers emotions.