NRA doubled Facebook ad spending after El Paso and Dayton shootings – Business Insider
The National Rifle Association doubled its Facebook ad spending after the mass shootings in El Pass, Texas and Dayton, Ohio last month, the Intercept reported.
Only a day after the shooting in El Paso, which killed 22 people, and in Dayton, killing 10, the NRA ramped up its spending to spread its pro-gun messaging.
For a three-week period stretching from August 4 to August 25, the NRA spent $360,000 on Facebook, or around $16,500 per day, according to the Intercept.
It peaked at $29,000 on August 29, and the ads were viewed tens of millions of times.