Ford Mustang Mach-E “Selling Out” Is Good News For Tesla | CleanTechnica
Nonetheless, the Mach-E First Edition selling out is a good thing for Tesla’s goal of getting as many people driving electric as soon as possible. Even though the Mach-E isn’t a Tesla and doesn’t come with access to the Tesla Supercharger network, it is clearly Ford’s reply to Tesla’s demand that automakers hasten the shift to sustainable ways of driving. Tesla’s mission is to accelerate the world’s transition to sustainable energy. It’s doing that with every Tesla product sold, be it a car or home energy system. It’s also doing that every time a competitor sells another EV inspired or pressured into existence by Tesla. Even if Tesla doesn’t make money on this, it’s still achieving its main goal with every Ford Mach-E preorder, with every Porsche Taycan preorder, etc.
The Ford Mustang Mach-E, like the Taycan and the others, is not a Tesla killer. Tesla still leads the EV market — by far — and the Mach-E probably grows the EV market more than taking away from any other electric models.
But let’s step back for a minute and consider what success means. What do most auto companies want? Profits. What does Tesla want? To change how we get from point A to B. Tesla is transforming the industry into something that most auto companies don’t understand and can’t recognize. This is why in the beginning many scoffed, mocked, and belittled Tesla. So, any auto industry efforts in that direction are a clear win for Tesla.