Joe Rogan Just Blew Up the Death Star
For Spotify, Joe Rogan is the ‘killer app’ they needed to differentiate themselves as non-partisan and begin the exodus away from the big platforms who have become nothing but partisan.
I don’t know if the board at Spotify know what they’ve just unleashed but they better realize it quick. They’re Echo Base and the walkers will be landing real soon now.
For small to mid-sized creators who want to take a stand against censorship and blatant partisanship it’s a classic Catch-22. If they leave the dominant platform they are unlikely to take enough of their audience with them to make it worth their time.
On the other hand if they stay, they wind up shadow banned to ensure they never leave that ghetto. And if they do break out, then they will be deplatformed the minute they get too big.
Because they can’t fight back and no one with power will champion them. We seen this movie dozens of times.
Joe Rogan is too big to take down and doesn’t measure his self-worth by his followers.
As censorship, shadow banning and deletion via NEOLIBS, and NEOCONS becomes more popular, smaller players like Spotify are getting more attention.