A Vaccine for Retail? My View from the Trenches | Wolf Street

Retail has the virus. Just as with people, different retailers are reacting to this infection very differently. Ailing merchants with comorbidities are suffering — or dying — while those without long-term illnesses are asymptomatic, even healthy.

Every city in the country will be confronted with dying malls and vacancy-pocked shopping districts. As this recession grinds on over the next several years, retail’s pulse will falter. Is there a cure? No. The failing retailers were already on their way to the morgue; the virus merely hastened their demise. Is there a vaccine that will help? Yes, and not to flog the medical metaphor, but there is a cocktail of civic remedies that, if implemented, would help stabilize retail.

A Vaccine for Retail? My View from the Trenches | Wolf Street