Ford is an example at the more troubled end of the spectrum. It announced today that in July deliveries to end users plunged by 32% year-over-year, to 120,053 vehicles – thanks to the semiconductor shortage, resulting in component shortages, resulting in plant closings and mega-lots full of unfinished vehicles.
Deliveries by its dealers to retail customers collapsed by 38%. Deliveries to fleet customers had totally collapsed in 2020 as the rental fleets had stopped ordering, with two of them – Hertz and Advantage – filing for bankruptcy. And anything is progress from there.
Plant closing announcements are continuing, and those production halts will dog the automakers going forward. The semiconductor shortage, which early this year was expected to be over with later this year, is now expected to last into 2022, and some voices already put 2023 on the table.New Vehicle Sales Slammed by Semiconductor Shortage, Record Low Inventories, Beginnings of Buyers’ Strike | Wolf Street