Pandemic Will End When We ‘Turn Off Our Screens,’ Says The BMJ • Children’s Health Defense

The pandemic will end when society decides to resume normal life rather than waiting for COVID “dashboards” to register zero cases, said the authors of an article published Tuesday in The BMJ.

“Pandemic dashboards provide endless fuel for news coverage, ensuring the constant newsworthiness of the COVID-19 pandemic, even when the threat is low,” wrote Peter Doshi, Ph.D., The BMJ senior editor, and David Robertson, a Ph.D. candidate in history at Princeton University.

A BMJ analysis of the past century showed previous pandemics including the Spanish flu faded away gradually as societies “ceased to be all consumed by the pandemic’s shocking metrics.”

In the following decades, people resumed normal routines even amid brief spikes in flu deaths that exceeded pandemic levels.

“Deactivating or disconnecting ourselves from the dashboards may be the single most powerful action towards ending the pandemic.”

Pandemic Will End When We ‘Turn Off Our Screens,’ Says The BMJ • Children’s Health Defense