MIT Sloan study finds thinking style impacts how people use social media | MIT Sloan

study confirmed that critical thinking has a significant impact on how users interact on social media. People in the sample who engaged in more cognitive reflection were more discerning in their social media use. They followed more selectively, shared higher quality content from more reliable sources, and tweeted about weightier subjects, particularly politics.

The researchers also found evidence of cognitive “echo chambers,” says Rand. “More intuitive users tended to follow similar types of accounts, which were notably avoided by more analytical users. They also tended to share content related to scams and sales promotions.”

He notes, “This study sheds light on how misinformation and scams are spread on social media, suggesting that lack of thinking is an important contributor to undesirable behavior. It also highlights the type of users at risk of falling for scams.”

MIT Sloan study finds thinking style impacts how people use social media | MIT Sloan