PERSONALIZATION AND CUSTOMIZATION
The Deloitte article referred to earlier in this piece notes that even though personalization and customization (made for a specific niche) used to be a preserve of the wealthy, this is no longer the case. Deloitte adds, “Digital technologies, especially the Internet, have made personalization and customization available to a wide range of consumers, making it more cost-effective to satisfy demand.”
If there is anything that Covid-19 has taught us, it’s the fact that the future is not always predictable. In such an environment, agile businesses can withstand whatever storm they find themselves in the middle of. Such companies are those that are agile.
DIRECT CONSUMER ENGAGEMENT
Samsukha says that manufacturing companies adopting this model often find themselves able to manage the entire customer journey and enhance their brand reputation, provide a consistent experience to all customers, improve loyalty, and increase profits.10 Manufacturing Trends Your Startup Needs To Know – AIKEHAN