How Concerned Should Parents Be About Rainbow Fentanyl? | KCM

A brightly colored reinvention of a deadly drug that’s been causing overdoses throughout the U.S. has both parents and the government on high alert.

Before we get to the “rainbow” part of this, let’s begin with basic fentanyl: It’s an extremely addictive synthetic opioid that was originally marketed to manage of pain of patients with serious ailments like cancer. But in recent years, it’s fueled a sharp rise in overdose deaths. Fentanyl and other opioids were responsible for about 75 percent of the 107,000 overdose deaths last year, according to data from the U.S. Centers for Disease Control and Prevention

Still, several opioid experts also say they don’t believe rainbow fentanyl was created specifically to target children. It’s more likely dealers chose to make them colorful as a way to differentiate their product from others, Maya Doe Simkins, the co-founder of the Opioid Safety and Naloxone Network, tells CNN.

“It has nothing to do with marketing to kids at all, period, whatsoever,” she says.  

How Concerned Should Parents Be About Rainbow Fentanyl? | KCM