Ford’s F-150 Lightning electric pickup has managed to capture a high rate of customers who hadn’t considered an electric vehicle before, with EV newbies making up nearly 80% of reservation-holders. And as Ford CEO Jim Farley underscored this week in a quarterly financial call, there’s room to do that again in the near future with other vehicle types—like with a three-row electric SUV.

Such an electric SUV wouldn’t be the first with three rows. It would need to rival the Kia EV9 and, upmarket, the Rivian R1S, Tesla Model X, and Volvo EX90, among others. But if it can get out ahead of some other market offerings yet to come—as the Lightning did—Ford might be able to create another hit. 

greencarreports Ford aims to capture more EV newbies with three-row electric SUV